🔗 Share this article

The platform is rolling out a new feature that enables them to lessen the amount of AI-created content appearing in their feeds. This step comes as the platform revealed that it currently hosts more than 1 bn content made with AI.

Testing and Rollout

The new functionality is undergoing trials over the following weeks before a widespread release. This shift comes amid a increase in AI content, driven by emerging video-generation tools.

The Broader AI Trend

It has been noted that approximately one in 10 of the quickest rising content creators on another major platform exclusively feature clips produced artificially. A large amount of this content is deemed “AI slop”, a phrase for poor-quality, factory-style content that is typically illogical or dreamlike.

“We know from our community that many people appreciate content created using AI tools, including computer-generated images to informative clips, and we aim to offer the community the ability to see more or less of that, according to their own likes,” commented a platform representative.

AI on the Platform

The service announced that there are currently over a billion videos on its app identified as artificially created. Collectively, in excess of 100 m pieces of content are added to the app every day, making AI content a relatively small percentage of its complete catalog.

User Control Features

Viewers will be capable of limit or boost the level of AI-generated videos they watch by accessing the topic control feature in the app and picking the AI content topic. Additional categories that currently be modified under the filter cover politics, style, cosmetics, and dance.

Content Labeling and Policies

Its rules oblige content makers to identify “realistic” AI-generated content, and it forbids dangerous AI impersonations of celebrities or critical incidents. Any realistic artificial content that is not labeled can be taken down under its community policies.

Additionally, the service will now apply an “AI-made” watermark to content produced via its own AI tools, or identified by an cross-platform project for identifying AI-generated material. This measure is intended to help prevent users from attempting to bypass the tagging system.

Educational Initiatives

The company is furthermore establishing a two million dollar AI literacy fund for experts and institutions to develop informative material about responsible artificial intelligence. This program will support educational bodies focused on teaching programming and robotics.

Moderation Strategy

TikTok has defended its safety measures, during debate over plans to lay off a large number of safety staff in Britain. The company is planning to eliminate a significant number of roles in its content moderation department in London, with labor groups and internet security professionals voicing alarm that humans are being replaced by machine-led review.

A trust and safety lead stated that staff-based oversight would continue to be important, but automated tools can safeguard staff by removing the most distressing content prior to it has to be seen by people. The platform stated a significant reduction in explicit and harmful content seen by human moderators over the last 12 months due to reliance on its machine learning processes.

It is vital to balance people and machines to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s very important to reduce exposure to dangerous material as quickly as possible, which is where a significant AI assistance is making a difference process content quickly.”